This video I feel was created to reach an audience of everyday web users. This video was made to show us that every little thing we do on the web is a contributer to that which makes up the web. It also shows us how much faster we can communicate today with the web. The video starts of with written text and shows us how sloppy and messy it can be. He then switches over to digital text and shows us its versatility. This videos purpose was to let web users know the impact the web has on us to day and what things we can accomplish with it.
The creator of this video used a unique style of ethos, he was surfing the web speaking to us only through text. This was such an interesting way to communicate, to the audience; it correlates with his message that the web makes it fast and easier to communicate. I do not think the video would have such a powerful message had the narrator of the video been speaking rather then texting.
The video was very fast paced but it was necessary to get all the information across in that short of time. The narrator of the video was typing almost faster than we could read, again using ethos to convey his message. The speed of this video gives it its structure, had it been slower paced I feel the audience would get board and not connect to it as well.
The arrangement of the video was also ver nice. The video went from big to small, the context of what was talked about started of simple then went to very complex. Every thing in the video connected and had a certain flow so as not to confuse the audience.
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